NINE signs e-commerce partnership

Nation International Edutainment Plc. (NINE) signed partnership agreements with Dream Express (DEX) Co., Ltd. (DEX) and First Page Pro Co., Ltd. (FPP) to collaborate on sale and distribution of Japanese magna, novels and licensed merchandise. The signing ceremony took place at NINE Offices on Nov. 28, 2019
Seen here from second right are: Mr. Montri Tipprasert and Mr.Warit Nualpong, CEO of First Page Pro Co Ltd; Mr. Pana Janviroj, NINE’s CEO on behalf of NED Comics and e-commerce “”; and Mr. Kavin Rojratanavanich, DEX’s Digital Manager
Press release

Nov. 28, 2019
BANGKOK – Three leading Thai manga and light novel’s publishers have joined hands to advance sale, marketing and distribution of Japanese manga, novels, and licensed anime as the publishing industry continues to evolve.
Nation International Edutainment Plc. (NINE) signed separate partnership agreements with Dream Express Co., Ltd. (DEX) and First Page Pro Co., Ltd. (FPP) on Nov. 28, 2019 at its head office.
The centerpiece of the partnership is collaboration in the sale and distribution of the Japanese cartoons, novels and licensed merchandise via NINE’s’s e-commerce site. NINE will also manage selected stocks of products for the two partners.
The partnership will improve quality of services to customers and help each partner reduce costs and logistics complexity.
NINE publishing popular Japanese cartoons including Dragon Ball, Naruto, Pokémon and Doraemon. DEX is a leading Japanese youth entertainment content and licenses merchandise and VDO-on-demand provider and event organizer. Licenses merchandise include One Piece, Naruto as well as well-known cartoons and novels. FPP’s poplar novel titles include “The Rising of the Shield Hero, Arifureta Shokugyou de Sekai Saikyou and Why the Hell are You Here, Teacher!?”.
“The partnership also involves collaboration on sale and marketing both of digital channels and events” said Mr. Pana on behalf NINE which is listed on The Market for Alternative Investment (MAI).
DEX’s Digital Manager Mr Kavin Rojratanavanich said the company has adopted a “share economy” strategy to expand the business in the digital era. “Partnership is a way to go so that our customers can get maximum experiences in services.”
He cited data from Kasikornbank Research that Thailand’s online shopping will rise 16 percent annually between now and 2022 to Baht 470 billion and take up 8.2 percent of the retailing sector. “Our cooperation with will meet aspiration of our customers and help to increase sale.”
FPP’s CEO Mr. Montri Tipprasert believed that “Book” reading is as popular mean as entertainment as ever and the online service will pace with lifestyle change. “We see the importance of keeping up with technology and market change.”
The 2020 will be an exciting year for Japan with the Tokyo Olympics where some of NINE and DEX’s manga and anime characters are lead mascots for the event; while all-time favorite Doraemon will celebrate its 50th anniversary.
The Japanese manga, anime and publishing industry continues to evolve at a rapid pace due to technological and behavioral changes. “We (the three companies) want to work together, maximize our synergies to enhance customers’ experiences in terms of quality services and entertainment value. Our partnership will strengthen our businesses together” Mr. Pana said.